Wednesday, July 18, 2012

how to make money selling apps

Learn how you can make money by selling apps in the Windows Store and how you get paid for the apps that you sell.
With successful apps on Windows, you'll make more money than the industry standard, earning 80% of every customer dollar, after an app makes more than 25,000 USD in sales. For the first 25,000 USD of an app's sales, you get the industry-standard 70%.
How does this add up?
Here's how we divide the money:
  • Net receipts
    This is the money we collect from the customers who buy your apps. In some countries or regions, this amount is adjusted to include taxes required by local laws.
  • Store fee
    This is the fee taken from an app's net receipts for listing it in the Windows Store. While an app's accumulated total net receipts are less than 25,000 USD, this fee is 30% of the app's net receipts. After an app accumulates net receipts that total 25,000 USD, this fee drops to 20% of all net receipts for that app from then on. The remainder is your app proceeds.
  • App proceeds
    This is the amount you get. This value is adjusted for foreign exchange rates and taxes required by local laws.

Price tiers

The price tier sets the price of your app. You can offer your app for free or, when the Windows Store supports sales, pick a price tier for it. Price tiers will be available from 1.49 USD on up, in increments of 0.50 USD to 4.99 USD, with higher price tiers also available.
We adjust the price for each currency to be approximately the same value as in your currency.

Registration fee

The cost to register for a Windows Store developer account in the United States is 49 USD for an individual and 99 USD for a company. For the price in your local currency, see Developer countries and regions.

Ways to make money with apps

The Windows Store offers several ways you can make money with apps.


Note   You might be able to test some of these options only on your own computer until the Windows Store opens for submissions.
This list is just a summary of your options for making money for your Metro style apps. For more info about these and other distribution options, see Picking how to offer your app.

Collect full price before download

The simplest way to make money in the Windows Store is to require that your customers pay the full price for your app before they can download it. While this is simple, it is not very effective unless potential customers already trust your app or you charge a low price.

Time-limited trial

With a time-limited trial, your customers can download and try your app before they pay for it. With this method, your app contains all the features of the paid version of the app, but unless the customer buys it, the app stops working after a period of time.
How to create a trial version of your app

Feature-limited trial

A feature-limited trial provides your customers with a subset of your app's complete functionality until they buy it.
How to create a trial version of your app

In-app purchases

You can sell features to your customers from within your app. These features can have a limited lifetime or they can last indefinitely. In-app purchases can be used both in apps with a trial period and in apps that must be bought before download.
How to support in-app purchases from your app

Advertising

Apps can show ads to your customers. You can show ads from apps that sell in-app purchases and from apps that have a trial period.
You can use any ad platform you like, as long as the ads comply with the Certification requirements for Windows apps. For more info about adding ads to your apps, visit Windows Advertising.

Third-party transactions

Apps can also make money in ways other than those the Windows Store provides. You can use a third-party transaction provider or benefit from ties to other lines of business as long as the transactions comply with the App Developer Agreement. For example, if you have a transaction platform that integrates into a CRM system, you can use that in your app to keep track of your subscribers.

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