With successful apps on Windows, you'll make more money than the industry standard, earning 80% of every customer dollar, after an app makes more than 25,000 USD in sales. For the first 25,000 USD of an app's sales, you get the industry-standard 70%.
How does this add up?
Here's how we divide the money:
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Net receipts
This is the money we collect from the customers who buy your apps. In some countries or regions, this amount is adjusted to include taxes required by local laws.
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Store fee
This is the fee taken from an app's net receipts for listing it in the Windows Store. While an app's accumulated total net receipts are less than 25,000 USD, this fee is 30% of the app's net receipts. After an app accumulates net receipts that total 25,000 USD, this fee drops to 20% of all net receipts for that app from then on. The remainder is your app proceeds.
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App proceeds
This is the amount you get. This value is adjusted for foreign exchange rates and taxes required by local laws.
Price tiers
The price tier sets the price of your app. You can offer your app for free or, when the Windows Store supports sales, pick a price tier for it. Price tiers will be available from 1.49 USD on up, in increments of 0.50 USD to 4.99 USD, with higher price tiers also available.We adjust the price for each currency to be approximately the same value as in your currency.
Registration fee
The cost to register for a Windows Store developer account in the United States is 49 USD for an individual and 99 USD for a company. For the price in your local currency, see Developer countries and regions.Ways to make money with apps
The Windows Store offers several ways you can make money with apps.- Collect full price before download
- Time-limited trial
- Feature-limited trial
- In-app purchases
- Advertising
- Third-party transactions
Note You might be able to test some of these options only on your own computer until the Windows Store opens for submissions.
This list is just a summary of your options for making money for your
Metro style apps. For more info about these and other distribution
options, see Picking how to offer your app.
Collect full price before download
The simplest way to make money in the Windows Store is to require that your customers pay the full price for your app before they can download it. While this is simple, it is not very effective unless potential customers already trust your app or you charge a low price.Time-limited trial
With a time-limited trial, your customers can download and try your app before they pay for it. With this method, your app contains all the features of the paid version of the app, but unless the customer buys it, the app stops working after a period of time.How to create a trial version of your app
Feature-limited trial
A feature-limited trial provides your customers with a subset of your app's complete functionality until they buy it.How to create a trial version of your app
In-app purchases
You can sell features to your customers from within your app. These features can have a limited lifetime or they can last indefinitely. In-app purchases can be used both in apps with a trial period and in apps that must be bought before download.How to support in-app purchases from your app
Advertising
Apps can show ads to your customers. You can show ads from apps that sell in-app purchases and from apps that have a trial period.You can use any ad platform you like, as long as the ads comply with the Certification requirements for Windows apps. For more info about adding ads to your apps, visit Windows Advertising.
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