YouTube is one of those websites that really has taken the internet
by storm. So long as you have the right equipment to shoot a home movie
(and it isn’t too hard to come by without shelling out loads of cash
nowadays) you stand a chance of developing an existing business or
starting a new one, purely by signing up to YouTube and putting those
movies online.
But that doesn’t explain what kind of videos you should be making.
Well relax, because that is what you are about to find out. There is
one very good way to make money using this website, you are about to
find out what it is.
Let’s start by looking at YouTube as a way to bring in more business
for your existing venture. If you can shoot short videos related to
your business (making sure you include the URL to your website on the
video itself) you can expect to receive more traffic to your website and
hopefully more customers as a result.
Let’s say for example you run a website which sells all kinds of
craft items. So you might make a video showing people how to make their
own home made cards. They would then check out your website to see
what you sell. This process can be duplicated no matter what kind of
business you have.
The key is to think visually. It’s no good simply sitting in front
of a camera telling people about something – you need to show them as
well. Always remember this when you are thinking of ideas for videos –
you will get a better response to them if you do.
In this sense you aren’t making money directly from YouTube; rather,
you are using it as a way to make money elsewhere. It is a great tool
for attracting attention and funneling people off the site. You cannot
actually tout for business directly on the site anyway, so you are
better off focusing on how you can get the attention of people whom you
could sell to. Once you figure out how to do that, they will be more
than happy to check out your website to see what you offer.
But what if you don’t already have a business to promote? Well,
there are a number of people who have been successful in promoting
affiliate opportunities on the site – again by inserting the relevant
web address on the video itself (if you go on YouTube you will see this
appearing time and time again as a kind of watermark effect) and either
posting a video that is free for anyone to use and post, or by making
their own. Again, so long as you post something that is relevant to
what you are selling you should get a decent amount of traffic flowing
to your website.
It might take a short while to get used to how uploading videos to
YouTube works (particularly if you haven’t done it before) but once you
have done a couple you will get the hang of it. More importantly you
will have found another stream of income to add to your internet
marketing arsenal of ideas!
One final point – be original. You can choose copyright free videos,
but if you can make a fairly decent one yourself, why not try and
attract more attention with that?
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