Make Money by Selling Your Produce and Gourmet Foods

Farmers’ Market: Sell Your Produce and Gourmet Foods

Every Saturday I visit the local farmers’ market, and every time I’m amazed at how wonderful their fruits and vegetables look compared to the choices in the grocery store.
While I’m a gardener too, I’ve never quite been able to grow such fantastic looking produce. If you’re blessed with a greener thumb than mine and you’re growing mass quantities of fruits, vegetables, or herbs, you just may be able to use those skills to earn some extra income.
Farmers’ markets are rapidly becoming the go-to places for people who want to eat fresh, wholesome foods. Local and organic both sounds great to buyers, and you’re not just limited to selling fruits and vegetables. Just yesterday I bought fresh homemade goat cheese and a roasted tomato pesto that almost brought me to tears.
You’d do most of your work in a home garden, but you’ll have to spend your weekends away from home. If you love the idea of selling your home-grown produce, but can’t swing being out of the house on weekends, consider selling to friends, family, and neighbors instead. Almost everyone prefers the taste of a fresh picked tomato to a store bought one.
While this is a great way to earn extra money doing what you love, you’ll need to keep a few things in mind before you get started:

• Selection. Lots of people will be selling produce, so if you want to be a success, you’ll have to make yours stand out. You might try selling some rare vegetables or hard-to-find herbs, or you might decide to include a special recipe with every variety.
• License. As long as you’re only selling fresh produce, you don’t need a special license. But if you plan to sell gourmet foods, you’ll have to call your local health department and find out the regulations in your area.
• Rules. All markets have different rules that every vendor must follow. You’ll have to file an application with the market for permission to sell your product. Contact the market manager and ask how you can get started.
• Display. Just as in any retail operation, the way you display your wares will greatly impact your sales. Produce should be placed underneath a cover to protect it from the sun, but be sure to allow at least seven feet of head room. Display your prices prominently, and clearly identify the things that make your product special. Personalize your stand with signs to inform your customers.
• Tools. Don’t forget that you’ll need a scale if you sell by the pound, a cash box to organize your income, and bags or boxes so your customers can easily transport your products home.