This is a great idea which shows how you can make a profit from
bringing together two groups of people who need each other! It also
shows how solving a problem for a specific market can bring you more
customers and clients for your service than you might have thought
possible.
What’s more you can also choose to outsource a lot of the work
involved, making this more of a ‘hands off’ opportunity than you might
think. Everyone has a wealth of restaurants of all kinds nearby, and
every single one represents a chance to make a good income on a regular
basis.
Take a moment to think about all the restaurants you have in your home town. Which ones immediately come to mind?
The chances are the first ones you think of will be the big, brand
name restaurants because they can afford to advertise and let everyone
know they’re there and what they offer.
But there is a big chance there are plenty of smaller restaurants in
your area that you have never heard of (you might even have walked past
them without realizing they were there), purely because they don’t have
the funds to advertise in the same way as the competition.
This is where you can make a real difference.
If you think about this in a logical manner you’ll soon see that you
can put together a marketing plan which allows the smaller restaurants
to find new business, and gives the potential customers in your area a
reason to visit them.
What you would need to do is get hold of a few sample cards (think
postcard sized) which demonstrate the service you could offer to these
restaurants. You can often find online printers that will give you
twenty five or more postcards printed for free – all you do is pay for
postage. If you get a good design together that promotes a fictional
restaurant and gives your potential clients an idea of how your
marketing plan works, you will have a powerful marketing tool to show
people.
The idea is to promote the restaurant by offering a discount on a
meal there. You could also produce a sheet of ideas as part of your
marketing plan. For example, a three course meal for a fixed price; 10%
off a meal on a certain day; free dessert with a main meal, and so on.
Basically these can be suggested to each restaurant you come into
contact with, and the idea is that they will pay you a fee to have
postcards printed up and delivered door to door in the local area, to
encourage people to come and visit the restaurant and take advantage of
the deals advertised on the postcard.
This is where postcards will work better than leaflets or any other
form of advertising. Firstly they tend to have more perceived value
than a simple sheet of paper, and secondly they are more likely to be
kept by people who receive them. This means that more people are likely
to take advantage of your marketing efforts – and that could result in
repeat orders from each restaurant.
Make sure that the cards need to be presented when visiting the
restaurant in order to take advantage of the deal. This means the
restaurant will know exactly how well the advertising is doing, and it
will boost your business as a result.
You will need to distribute the postcards door to door but you can
pay someone else to do this for you. Make sure you pick someone
trustworthy that will complete the job though, since you want to ensure
that every single card gets delivered.
This is a great little business idea that can also work for other
local businesses too if you want to expand it at any point. The great
thing about doing this is that you can deliver any number of postcards
through the doors at the same time; so long as you bundle them up first
so you can put a sheaf of cards through each letterbox you won’t have
any problems at all. And if you become friendly with a local printer
you could offer to advertise their business on a card in exchange for a
cheaper service…
Are you ready to get started? Why not leave us a comment first to
let us know what you think? All you need to do is use the form below!
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