Selling goods online has been the route to success for many a small
business that started on the kitchen table. The beauty of this money
making idea is that you can start off as small as you like and build up
as and when you have the funds to do so.
But don’t you have to have pots of cash to get started and you don’t
need to clear out the spare room to make way for all the stock either.
Read on to find out how it’s done from scratch.
So what would you like to sell? Whatever your interests are you can
bet there are other people out there who want to buy items related to
those interests, and those are the people you need to reach with your
website.
To get your website in the first place you’ll need to either have one
designed for you (the expensive option) or get a do it yourself kit
(the cheap option). The do it yourself version is good enough to start
with; once you’ve built up some sales and can afford a makeover then you
can get a professional to design one for you. Just make sure your DIY
version can handle a shopping cart and secure ordering.
Once you’ve got your website you need stock to sell from it. You can
go for the easy option here and enrol with one or two dropshipping
sites; all you need to do then is post details of each item on your site
and pass the orders along to the dropshipper when you make a sale.
But in truth you will make the biggest profits selling your own
stock, so start looking for wholesalers that sell the kind of items you
are looking for. For the biggest success try and concentrate on a
particular niche – for example you could sell pet accessories, toys,
bedding, fishing equipment and so on. By picking one niche and choosing
a domain name which fits with that niche the keywords in the item
descriptions on your site will get you ranked higher in Google and
entice more people to come and take a look at your site.
Promote your website wherever you can, and make sure you get orders
dispatched quickly to keep your customers happy. Provide a packing
note, a re-order form and details of some of your other products in with
every order you send out to encourage further sales.
It’s best to stick with a small line of products to begin with, and
then reinvest your profits into more stock as and when you start to
grow. Don’t forget you will have web hosting to pay for each month,
although this tends to be a fairly small amount.
By starting slowly and learning as you go along you will be far more
likely to succeed in the long term, since you won’t grow too fast and
run out of money as a result. And don’t give up – even the most
successful websites had to start somewhere! It can take a while to
build up your stock and your customer base, but once you have you’ll be
well on the road towards regular profits.
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