Networking is good for making money, and it is a key skill of the
business world. One of the best ways to meet new people, and others who
have a higher status than us is to do an informational interview. You
can network by doing informational interviews, which will lead to
increased opportunities. Here we will give some tips on how to set up
and your conduct during the informational interview.
Networking is a chance to meet other people, and if they like you,
they may open up their networks of other persons to you. An
informational interview is definitely not the same as a job interview,
and the biggest taboo is to ask your contact for a job. Remember, you
are not trying to get a job, but you are putting yourself out there to
be available to that person and vice versa. These relationships take
time, and if you ask for a job immediately, you will burn bridges.
Perhaps you want to enter a new field, or find clients in a new
industry. Having an industry contact will help establish you and your
business in that sector. If you’ve ever looked at your insurance
salesman’s business card, chances are it will say something like, “the
best compliment you can give me is to tell your friends and family about
me.” These convey the intent of informational interviews, to an extent.
Getting your foot in the door
The best way to get into a person’s office for informational
interviews is to find a referral. If you need an accountant, for
example, call your friend up who are friends with several accountants.
If he is willing to introduce you, that is the best situation.
Otherwise, you can call up the person and use your friend’s name. Say
something like “John Doe told me about you, and suggested I talk to you
about your [business]. I was hoping to enter your field. Would you be
willing to meet over lunch or coffee?” One of the reasons you offer
lunch is to reward them with a token of appreciation, as well as to
entice them to meet with you. If they agree, you should block out that
slot on your calendar and make sure to show up on time.
Questions to ask
You need to prepare a list of relevant questions to entering your
contact’s industry. The list of questions should be personally relevant
to you, so you can connect better with your interviewee. Ask things
about their likes and dislikes of the job. What are the perks and what
are the cons? What is the best way to enter his or her field? If you
have a service and want to start selling in the interviewee’s industry,
ask questions about needs of current professionals in that field. Can
your business meet a need of that person’s industry? You may also ask
more lifestyle questions, such as what is a typical workday like? What
is the future of this person’s line of work, and is there room for
newcomers? Use your gut feelings and don’t ask anything too invasive.
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