We’d all love to have a pool in our back yard, but when it comes to
maintaining it and keeping it clean, that isn’t something we like to do
ourselves. Can you see a business opportunity here?
If you develop your business properly and market it in the right way
to the right people, you could very soon have more customers than you
know what to do with. Pool cleaning is also something that most people
can pick up, and if you like being in the outdoors then you will
certainly love this opportunity since you will be able to get out and
about and meet new people every day.
Swimming pools are fantastic, but no one likes cleaning them. That’s
why pool cleaning businesses tend to do very well if they are run by
someone who has a great care for their work and knows exactly what to do
to keep a pool in tip top condition.
The first step is obviously gaining that knowledge. You can start
finding out what you need to know by visiting local pool suppliers and
asking them how you would keep your pool clean if you were to buy one
from them. This is a bit cheeky but you’ll get the info you need!
You can also find out a great deal by going online and learning from
other people who do the same thing. Jump onto Google and look up pool
cleaning trade contacts or something similar, and see how many results
and leads you come up with. You’ll soon know where to go for supplies
and how to go about the actual cleaning process responsibly and
efficiently. Try looking up ‘Pool and Spa News’ to take a look at the
website of the trade magazine itself.
But how do you advertise your new business? One of the best ways is
to put ads in all the local newspapers, but you could also put ads in
shop windows and maybe your local library as well. Leafleting door to
door isn’t the best option since not everyone has a pool. The best way
to do this is to go onto Google Earth and check out your local
neighborhood to see how many people have pools; you will then know which
streets are worth leafleting!
Get a simple website up and running as well as soon as you can. It
only needs to be a few pages – a home page, a page that describes your
services and a contact page will get you started. As long as people can
contact you for more information that’s the main thing.
You will also be able to get new clients via word of mouth if you do a
good job, since people will naturally want to recommend you to others.
You could always get some fridge calendar magnets made up with your
business details and contact numbers on and hand them out to new
customers when you find them, so that your name will always be close at
hand when they need to call you to arrange for a fresh clean of their
pool.
You can also diversify into cleaning spas, which gives you another
income stream and widens the potential customer base you can market your
business to. Spas also tend to be used during the colder months and
not just in the summer as well, unlike most swimming pools.
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